Did you know that images are processed 60,000 times faster than text? If you want to make a bigger impact on your audience, adding visuals to your materials is the way to go.
Of all the different visuals you can use to improve your content, motion graphics are some of the most impactful.
Never heard of motion graphics? Not sure what they are or how they benefit your business’s video marketing efforts? This guide explains everything you need to know.
Table of Contents
What Are Motion Graphics?
Put simply, the term “motion graphics” refers to any type of animated or moving image on a screen.
All kinds of images fall under the umbrella of motion graphics, including the following:
- 2D animation
- 3D animation
- GIFs (Graphics Interchange Format)
- SVGs (Scalable Vector Graphics)
- Virtual reality images
- CGI (Computer-Generated Imagery) animations
Motion Graphics vs Animation: What’s the Difference?
At first, the terms “motion graphics” and “animation” might sound like synonyms. That’s not exactly the case, though.
Motion graphics are one type of animation.
Motion graphics includes moving and animated graphic designs. Animation, on the other hand, refers to the entire field of moving imagery and includes things like cartoons and claymation.
Motion graphics also tend to place less of an emphasis on storytelling than animated videos
Why Add Motion Graphics To Your Videos?
Incorporating motion graphics into your business videos offers a lot of benefits, including the following:
Elicit Emotions From Your Audience
In general, videos do a better job than text when it comes to pulling on people’s heartstrings and eliciting emotions from your audience. However, animations and motion graphics can be particularly effective at helping you achieve this goal.
Animation and motion graphics create a sense of nostalgia for a lot of people. This can get them more interested in what your brand is all about and encourage them to buy what you’re selling.
Distil Information Quickly
A lot of people don’t want to read a 1,000-word blog post explaining how a product works or why you might want to invest in it. However, they might be willing to watch a 60-second video that breaks down the key features of the product or outlines its top benefits.
If you want to share information quickly and keep people’s attention while you share it, adding motion graphics is a great way to educate your audience.
Encourage Action
You can also use motion graphics to deliver a call to action effectively and encourage your audience to take action.
If you want them to visit your website, claim a particular offer, or follow you on social media, use motion graphics to deliver that message. It’ll catch people’s attention and get them interested in following through.
Enhance Long-Form Content
You can also use motion graphics to make long-form content more engaging.
Let’s say you do write a long blog post or eBook and want people to stick with it and read the entire thing. Adding motion graphics throughout the written content will make it more intriguing and will keep people invested longer.
Increase Online Engagement
Including motion graphics in your online content boosts website engagement and ensures that all the hard work you put into creating that content isn’t wasted.
This also increases the likelihood that people will spend more time on your website consuming content, which improves your search engine ranking and increases the likelihood that people will buy what you’re selling.
Ways To Use Motion Graphics In Corporate Video Production
Motion graphics can make all kinds of corporate videos more enticing and effective. Here are some examples of ways you can use motion graphics in your business’s video production efforts:
Explainer Videos
When you take the time to create explainer videos and break down your products or services, you make it easier for people to understand what you offer and why they should invest in it.
Investing in motion graphics explainer video production, in particular, is an effective way to deliver complicated information and clear up confusion about what your business sells.
Adding motion graphics may hold people’s attention longer than a live-action video, too, which also makes your explainer videos more effective.
Social Media Videos
If you’re not happy with your social media engagement or the number of conversions you’re getting, you might want to try adding motion graphics to your social media content.
Whether you use motion graphics in your Instagram videos or add custom GIFs to your tweets, motion graphics will help you stand out from the sea of content on social media. You’ll catch people’s attention and encourage them to learn more about your brand.
Brand Videos
You can also incorporate motion graphics into your brand videos.
If you want to show people what your brand is all about and drive home key points about what makes you unique, motion graphics can help. They’ll make your videos more memorable and ensure people retain the most important pieces of information long after the video has ended.
Educational and Training Videos
Motion graphics are powerful marketing tools. However, you can use them in other types of videos as well.
Because motion graphics make it easier for you to deliver information in an understandable way, they make great additions to educational videos.
Whether you want to revamp your business’s onboarding and training materials, or if you want to create more engaging continuing education videos, consider adding motion graphics.
Work With The Best Motion Graphics Video Producers Today
As you can see, adding motion graphics can help you level up almost any type of business video, from social media videos to training videos.
Do you want to find the best motion graphics video producers to work with your company? If so, look no further than 1 Minute Media.
Our team offers impressive motion graphics video services, as well as other video services to improve all your marketing and educational materials.
We currently serve clients in and around the Brisbane, Melbourne, and Sydney areas. Contact us today to learn more about our offerings or get a free quick quote.
