Using a Teleprompter can help you to create a professional, effective Corporate Video presentation.
There are some great presenters who can deliver sales presentations, corporate messages and new product demonstrations in a manner that seems ‘off-the-cuff’ to many people.
You may even be one of them.
However, while it may seem “off the cuff”, most of these presenters have practiced and practiced prior to filming.
Here’s 10 tips on how to improve your performance, using our Teleprompter:
1. Writing Your Script
Most importantly, write your script to be spoken, not read.
Keep in mind that your audience will hear your words rather than see them, so it’s important to write in a way that when spoken it sounds natural.
Use we’ve . . . not we have
Use haven’t . . . not have not
Generally speaking it’s also easier to read a script that’s written in capitals and lower case rather than all in capitals. Use capitals for words you wish to EMPHASISE. And write out numbers in full. Write one thousand four hundred and sixty . . . not 1,460.
2. Practice, Practice and More Practice
There’s no substitute for practice. The more you practice and personalise the text, the more you’ll put meaning to the words.
It’s also very important to practice aloud. See just how the words roll off your tongue, and if necessary make changes to the text that will make it easier for you to deliver.
3. When you use our Teleprompter set it to your pace
Practice reading your script using the teleprompter and reset the teleprompter to the right pace for you – not the other way around. Bear in mind that video presentation should be a snappier pace than a live presentation.
We use the Teleprompt + app which you can download from the App Store.
Try to keep your eyes set to the middle of the teleprompter and let the words rise to meet your eye position. Move your head a little, especially on words which you emphasise – this will minimize the visible amount of eye movement on the screen.
4. Passion and Energy
Give your performance passion by upping the energy. Film squashes your energy level. What seems like ‘over the top’ translates wonderfully onto the screen. So ‘turn yourself up’ . . . not in volume, but in emotion, and instantly become more interesting and appealing to watch.
Don’t forget to smile.
Smiling is perhaps the simplest way to connect with your audience. The warmth of a smile is a must at the very least at the beginning and very end of your performance.
A smile can also be used throughout the delivery, almost regardless of the subject matter, as though you’re telling a funny story. A smile creates an attitude that’s captivating to watch, although of course there may be some occasions when a smile is not appropriate – you need to gauge your audience on that score.
6. Maintain Eye Contact
The magic of the teleprompter is that it enables you to look directly into the camera lens, creating the illusion of eye contact with your audience. Take full advantage of this by not looking away. Your continuous gaze really does engage your audience.
Eye movements away from the camera can make you look a little bit ‘shifty’.
7. Use Non Verbal Communication
Appropriate facial expressions and hand gestures are critical to your performance. Loosen up . . . there’s nothing more distracting to an audience than a ‘rabbit caught in the headlights’ – the person who is frozen except for their moving lips delivering a speech.
Use gestures and expressions to amplify your words, stress important points to show that you are passionate about what you’re saying. And move your head . . . but not too much!
8. Don’t Shout
This is something that radio teaches you . . . address your presentation to just one person. Even if the video will be watched by a massive audience, your intention should be to connect with each person individually, as though you were speaking only to them.
9. Don’t Panic
For many people, the studio or being confronted by their camera and having to perform, can act like a full frontal lobotomy . . . resulting in the loss of speech and all reasonable thought.
Enjoy the experience . . . after all, it’s only video!