They say a picture is worth a thousand words; if so a video must be worth at least a million.
Top Tips for Video Marketing
They say that a picture is worth a thousand words; well a video must be worth at least a million, particularly from a digital marketing point of view. But how can you make sure that your video is performing at its best in the marketplace?
We’ve compiled some handy tips to ensure that your video content marketing campaign is a success.
Video content gives your business a unique voice and a human face, so you need to exploit that. Choose a regular presenter or group of presenters that viewers can associate with your company and brand, draft a script that it is light and conversational while also being authoritative, and foster a bond between you and your users.
Check Your Accessibility
The way that people are accessing the internet is changing. If your video content is unavailable on mobile or tablet devices, this is a major black mark against your company’s name. An astonishing number of companies operating video production strategies in Sydney forget about this. Make sure you’re not one them; check and double check your content on all platforms and in all browsers and don’t alienate any of your users.
Find a Problem and Solve It
The internet is great because it democratises information, taking it out of the hands of the traditional gatekeepers of knowledge and giving it to the masses, but this is a double-edged sword. Increased freedom equals increased competition, and increased competition means you’re going to have to do something extra special to get your voice heard.
Finding a problem and solving it sounds simple, but it is an effective formula that puts your content head and shoulders above that of your competitors. Examine your content field and identify a common question or problem amongst your users, then create content that answers or solves it.
Don’t Forget SEO
We all know about keywords and bounce rates for written content, but so many content producers forget that SEO is vital for video content too. To maximise the search engine prominence of your corporate video, you need to follow these tips:
- Keep the video short; between 1 and 3 minutes will usually suffice
- Include a transcript; this gives Google’s crawlers access to the written content of your video’s script
- Tag your video pages on your sitemap; this allows search engines to quickly and easily identify which parts of your site contain video content
Get the Word Out There
With your video produced and uploaded to your site, you now need to target social media. Check out which keywords and hashtags are trending in your field of business, then use them to drop your content right into the heart of global, online discourse. Every content marketer craves a viral video and – while not every video is going to garner a million shares – careful use of social media dramatically improves your chances of going viral.